Campaigns
Two ways to grow: direct outreach to your regulars, and Discover placements to win new locals.
Direct outreach to regulars
$23.44
Messages sent
4
Visits driven
3
Cost
Points only
Discover placements
$178
Impressions
3.4k
Visits driven
25
Spend
$60.00
197% ROI
Win-back · drafted Dec 31
Why: Visited every 6 days on average — 31 days since her last flat white.
Suggested: Send a win-back note with 50 bonus points
Hi Ruth! The bench by the window has been suspiciously empty. We've popped 50 bonus points on your card — come grab that oat flat white on us this week. ☕
Win-back · drafted Dec 31
Why: Usual gap is 9 days; it has now been 23 days.
Suggested: Send a gentle check-in with a free pastry offer
Hey Danny — we saved you a cinnamon bun (metaphorically). Swing by before Sunday and it's free with any coffee. See you soon!
VIP thank-you · drafted Dec 31
Why: Top 10% by visits — 63 visits, most of anyone this quarter.
Suggested: Thank-you message with 100 bonus points
Priya, you're officially part of the furniture (in the best way). 100 bonus points are on your card as a thank you for 63 visits. ❤️